Don Norman is the champion of human-centered design. Business Week listed him as one of the world’s 27 most influential designers. He is Director of the recently established Design Lab at the University of California, San Diego where he is also professor emeritus of both psychology and cognitive science and affiliated faculty in Electrical Engineering.

He is cofounder of the Nielsen Norman Group, former Vice President of Apple and former executive at Hewlett Packard. Norman serves as an IDEO Fellow, an honorary professor at Tongji University (Shanghai), and is on company boards and advisory boards.

At Northwestern University, he is the Breed Professor of Design, emeritus and Prof. of EECS, emeritus. He has been Distinguished Visiting Professor of Industrial Design at the Korea Advanced Institute of Science and Technology (KAIST).

He has honorary degrees from the University of Padua (Italy) and the Technical University of Delft (the Netherlands), the “Lifetime Achievement Award” from SIGCHI, the professional organization for Computer-Human Interaction, and the Benjamin Franklin Medal in Computer & Cognitive Science from the Franklin Institute (Philadelphia). He is a member of the National Academy of Engineering, and fellow of the American Academy of Arts and Sciences, Association for Computing Machinery, American Psychological Association, Association for Psychological Science, Human Factors & Ergonomics Society, and the Design Research Society. He serves on the Board of Trustees at IIT’s Institute of Design in Chicago.

He has written 20 books, which have been translated into 20 languages, the best-known being “The Design of Everyday Things” and “Emotional Design.” He lives at www.jnd.org.